Google Adwords and PPC
Produce results with effective campaigns for your online business
Using AdWords and PPC is an effective means to drive highly target traffic to your site in a relatively quicker time frame and especially when they are ready to convert.
- Increase web traffic in minimum time
- Target potential audience
- Improve the visibility of your products and services
- Generate profit faster than any other online strategy
- Measure results
- Increase earning potential
- Opens up great job opportunities
- Increases your earning potential
- Gain a definite edge on your competitors
- Improves PPC account performance
- Enhances knowledge of various services and tools
- Allows to expand the customer base
- Students/ Individuals/ Beginners
- Web Marketers
- Entrepreneurs
- Working Professionals
- Freelancers
Training Course Content Google adwords and PPC
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Google AdWords
- Introduction to AdWords
- Benefits of AdWords from other Platforms
- Setup an AdWords Account
- AdWords Dash Board Overview
- AdWords Interface Overview
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Creating First Campaign
- Understand Objective of Campaign
- AdWords Account Limits, Bidding and Budget
- Ad Scheduling, Ad delivery, Demographic bidding
- Flexible bid strategies
- IP exclusions
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Ad groups and Keywords
- About Ad Group
- Types of keyword Match Types
- Use of Keyword Planner
- Quality Score
- Auction Insights Reports
- Columns Customization
- Alerts Setting
- Application of Filters
- How to Identify and Remove Duplicate Keywords
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Ad Formats & Ad Extensions
- Text ad
- Image ad
- Video ad
- Ad Text Trademark Policies
- Dynamic Keyword insertion ads
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Conversion Tracking
- Purpose of Conversions
- Generate the Conversion Tracking Code
- Tracking the Cross Conversions
- Conversion Optimizer
- Enhance CPC
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AdWords Tools
- Change History Tool
- AdWords Editor (Standalone) Tool
- Google Analytics Tool
- Display Planner Tool
- Merchant Center for PLA’s
- Feeds
- Opportunities Tab
Our online training AdWords course ensures that you have complete knowledge of Google Advertising. You will get a great exposure on Google Pay Per Click and an in-depth understanding of all the major aspects that include Google Ads Network like mobile and video, search display and etc. Our focus is to offer you a solid knowledge of Google Ads and make you job ready.
Aspiring digital marketers, traditional marketers willing to use latest marketing techniques, Entrepreneurs and business owners can do this course.
The certificate will approve that you have domain knowledge in the field of digital marketing. This will open up great job opportunities and enable you to gain entry in companies like Ebay, Amazon and other top organizations with a very good pay package.
Students who have enrolled in the self-training course will move through a structured pattern, which will help them to study according to their convenience. The training is offered with latest video lessons and course material so that students can have a complete overview of all the course modules.
You can get in touch with our executives by giving a direct call or join our Live Chat session for support. You can also write to us and we will get back and solve your query soon.
At the end of the training course, you will have to solve a quiz and submit the project assignments. Once you have completed everything, you will be awarded with a certificate, which will prove your technical skills.
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Regarding this, you can talk to our executives and based on your specific personal reasons you can make the payment in two installments.